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The APM College Bachelor of Business (Public Relations) has been developed to enable emerging public relations
practitioners to understand how to engage,
communicate and influence audiences.
You will learn how to effectively combine communications strategies and current
technologies to maximise the impact of
messages and to act ethically and
sensitively to the needs and requirements of the target audience. |
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Public relations is a growth area which helps companies
and not-for-profits cut through the ambient noise with interesting ideas like events, experiential marketing, cause related marketing and clever internet based interactions to name a few. Your relationships will drive your success.
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