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The APM College Bachelor of Business (Marketing) has been developed to enable emerging marketing practitioners to understand the role and nature of marketing in a contemporary business environment and critically reflect on the roles and responsibilities of marketing.
You will learn how to engage and influence target audiences and apply marketing theories and practices in an ethical context. |
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Working in a marketing position, you will learn about customers, organisations and how things work. You'll work with products or services and may be required to liaise with advertising, digital and PR agencies in an effort to communicate with your customers.
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